eEnrol
The unique website solution that manages student applications from enquiry, through to enrolment and automated payment.
Find your course - then apply online
Fully online registration process
Customisable registration process
Incorporate level of education
Declaration of ethnicity and
disability status
Automatically calculated course cost based on all details entered.
Online secure payment
Invoice your employer directly
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Features
Enquiry manager
Keep potential students on track
Your potential students will have the ability to open a personal account and register their interest in as many courses as they wish. The CRM (Customer Relationship Manager) can be customised to your process and system tracks enquiries and establishes contact with the account holder on your behalf.
Customised design
Engage with the brand
Because we have a large design department, we have the capacity to provide bespoke solutions for both functionality and look & feel for individual clients. We do this by a careful study of the brand and its values.
Payment
Provide accurate and flexible opportunities
The system takes into account any current fee remission policies and therefore adjusts
for age, education achievement, and employment. It then calculates the registered fee. Payment options include: Payment by Employer and Payment by Instalments. The system is also designed to integrate with Sage for automated bookkeeping.
The application process
Manage information online
Once a potential student decides to apply, further details are taken regarding age, gender, expected qualifications etc, and a provisional offer is made. The system will then book the potential student into relative open days and appropriate interviews, as well as informing relevant staff for any extra support they may need.
Full MIS integration
Up and download automatically
Received information is uploaded automatically from the MIS system ensuring all course details are current. Data acquired on potential students may then be downloaded to the MIS system.
Enrolment
Create the perfect digital solution
Through the application process student enrolment is completely automated. All relevant data is automatically exported to the MIS system.
Data capture for all enquiries – even if enrolment application is not completed.
Content managed system
Update immediately
Our Cloud-based software is built around a content managed system; therefore, you the client are at liberty to change headers and information at any time without having to rely on people with technical expertise.
Integration with design programmes
Reduce costs effectively
Relevant information is held in such a format that it can be directly exported to Adobe In Design, therefore reducing costs associated with the design of a printed prospectus.
Developments
Personalised prospectus
Further CRM capability
Our engineers are working to provide the opportunity for individuals to create a personalised prospectus from their site information. This will lead to reduced distribution time and print costs.
We are constantly working to improve the system and to update the functionality it offers:
Other developments in
the pipeline include additional
customer relationship management functionality to increase conversion rates from the enquiry stage.
Background
Our people
Education experience and awards
Other clients and endorsments
Alex Swann Founder
Alex is Joint Managing Director of Lesniak Swann and is responsible for the strategic direction of major client accounts within the business. Alex is involved in all strategic planning for the business and for all relationships with clients.
Mark Lesniak Founder
Mark is Joint Managing Director of Lesniak Swann and has 15 years' blue chip experience across a wide range of disciplines with major London agencies: Grey, Leo Burnett and Ogilvy & Mather. He is also a Member of the Chartered Institute of Marketing.
Lee Denny
Web Developer
Lee has a BSc (Hons) in computer science specialising in software engineering, computer graphics, image processing and artificial intelligence. He was Senior Website Developer for The Web Factory, developing content management systems, then worked freelance, specialising in eCommerce and systems integration. He is currently working with large, international companies to build and maintain effective, profitable web presence for business.
Rob Fleetwood
Web Developer
Rob has a BSc (Hons) in Information Systems, specialising in Human Computer Interaction. He worked predominantly with a London based Advertising Agency for the first part of his career, establishing a web presence for major clients including world-wide consortia such as Pioneer. Rob's skill sets include: HTML, PHP, JavaScript, jQuery, CSS, Flash, MySQL across unix, linux and windows servers.
Scott Wilcox
Web Developer
Scott has worked in the US, Canada and the UK for domestic and international clients. He has over 10 years’ industry experience developing web applications and sites to industry standard across REST and OAuth based APIs provided by Twitter, Facebook, Foursquare and Google. Scott is a big believer in open source software and web standards, he develops with HTML4 and 5, CSS1-3, PHP, MySQL, Javascript and JQuery.
Lottie Grice
Account Manager
With a First Class Honours Degree in Marketing Management and over 4 years’ client side marketing experience, Lottie is quickly establishing herself as a top Account Manager. Having previously held the position of Senior Marketing and PR officer at Newcastle-under-Lyme College, Lottie is well versed in the needs of the education sector and puts her knowledge to good use managing the agency’s university and college clients. Keen on classic cars, Lottie is a massive Jensen Button fan.
Jo Holdcroft Account Manager
Jo recently joined Lesniak Swann and has worked in the industry on the agency side for over 12 years. Jo is the direct client contact and manages all aspects of client accounts from the initial brief through to concepts and execution of projects. Jo has worked with clients such as, Balfour Beatty WorkPlace (Healthcare and Education sectors), International Decorative Surfaces, Tektronix, Nuaire
and more.
Paula Kemlo Administrative Extraordinaire
Paula has worked in the industry for almost 20 years and has been with Lesniak Swann since its inception. Paula is very experienced in dealing with suppliers, assembling quotes and generally keeping us all in line!
Garrick Middleton Creative
Garrick joined Lesniak Swann five years ago, having cut his teeth as Art Director for a leading lifestyle magazine. Garrick has brought a fresh innovative approach to advertising and marketing
as well as a highly creative
use of hair gel.
Chris Tunnicliffe Creative
Chris comes with over 15 years' experience working for blue chip web design agencies and one of the UK's biggest media management services. Chris specialises in online activity, using a range of skills in CSS, ASP, PHP and Flash animation to develop complex and innovative web solutions. Chris has built high-profile websites for the likes of United Utilities and The House of Commons as well as a fine collection of modern art.
Mac Austin
Creative
Mac has 35 years' experience working with agencies such as McCann Erickson, Royds and Harrison Carlos plus client-side experience with the Co-operative Society where he established and ran their in-house studio for 8 years. Mac is a new member of the team and brings even more creative flexibility and experience to the table, gained by working on clients such as Sony, Yale, Morphy Richards and more.
Julian Watson Creative
Local boy Julian has a BA (Hons) in Graphic Design and a belting 20 years’ industry experience working on some big household brands including Morphy Richards, Parker Knoll, Burco, Michelin and Yale. Julian is a mad keen mountain biker, Stoke City fan and roller coaster rider. He is something of an expert on Chicken Madras but shies away from pineapple and actively avoids ironing and glory hunters.
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Here at Lesniak Swann, we've educated people on behalf of a wide range of educational clients.
Take, for example, our work for the sixth largest university in the UK, the University of Central Lancashire. Our educated approach for the years of our brand guardianship saw Open Day enquiries rise by over 100% from 1200 to 2500. As an added bonus, our web activity was so successful that UCLan was able to reduce its marketing budget by £200,000 whilst still enjoying the same response rates. Victims of our own success, you could say.
Then there's our Heist and First Award winning work for London's City Lit college (which increased web traffic by 400% and enrolment by 6%). Which, while we're on the subject, is joined in the Heist winner's enclosure by our campaign for The Learning and Skills Council's Modern Apprenticeship scheme and the prospectuses for both Newcastle-under-Lyme College and South Cheshire College.
Not only that but our creative and account handling staff have a whopping 40+ years' combined experience with 7 colleges, 7 universities and over 10 LSCs under their collective belt.
Why use Lesniak Swann for Educational Marketing?
For more information on current and past client work, please click here to go to our portfolio page at lesniakswann.com